Redfin Introduces New “Redfin Premier” Service For Luxurious House Sellers

Aimed toward sellers of properties valued at $ 1 million or extra, Redfin Premier affords complete advertising with worldwide attain.

As the posh market warms, Redfin goals to offer its sellers a aggressive edge with the launch of Redfin Premier, a brand new property service priced at $ 1 million or extra.

Glenn Kelman | Photograph credit score: Redfin

"Redfin Premier is the end result of a long-term effort to succeed in luxurious clients," mentioned Redfin CEO Glenn Kelman in a ready assertion. "Redfin is already one of many prime 15 luxurious advert brokerages in america and one of many solely market leaders to have gained luxurious shares prior to now 5 years. "

"Throughout this era, we’ve got elevated agent premiums for high-end gross sales, launched a concierge service to arrange and refresh lists, and elevated the variety of Redfin brokers with luxurious expertise," added Kelman. .

"Luxurious clients love our personalised personalised service, our subtle digital campaigns to focus on native and worldwide luxurious consumers, and the accountability to trace how these investments result in on-line excursions, guided excursions, and in the end affords."

Out there to sellers in Austin, Boston, Chicago, Denver, Hawaii, Maryland, Orange County, Portland, Sacramento, San Diego and Virginia from February 20, Redfin will present skilled drone pictures, twilight pictures, premium brochures and printed advertising supplies, premium backyard indicators, burgundy and rose gold, and large-scale social media and print campaigns to succeed in native and worldwide consumers.

A Redfin Premier house with an up to date yard signal. (Photograph credit score: Redfin)

Redfin Premier clients in Orange County and San Diego can even have entry to the brokerage's concierge service, the place Redfin outlines and funds a “ prepared to enroll '' plan. which incorporates portray, staging, landscaping and minor repairs to boost the worth of a house. Though Premier Sellers should reimburse Redfin for the sale proceeds, the brokerage waives the zero.5% cost.

Just like Redfin's flagship service, sellers utilizing Redfin Premier will initially pay a 1.5% registration price, plus the client's agent fee for a complete of at the very least three.5%. In a transaction the place the client doesn’t have an agent, the registration price can be elevated as much as 2.5% of the sale worth.

Nevertheless, if the vendor buys a home with Redfin inside one 12 months of closing, they may obtain a zero.5% low cost, which can in the end convey the prices right down to 1 or 2%.

Redfin estimates that sellers with million greenback houses will save between $ 15,000 and $ 20,000, which Kelman says represents "sufficient cash in registration charges to purchase a brand new automobile".

Electronic mail Marian McPherson

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