Drew Uher, CEO of agent matching firm HomeLight, means that 5 must-have "apps" brokers ought to provide shoppers of their "app retailer".
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We see the headlines on a regular basis: "Loss of life of an actual property dealer", "Down with actual property brokers", "Why do some dwelling patrons abandon an actual property agent and switch to startups".
These are examples of stories that Drew Uher, CEO of the agent matchmaking firm HomeLight, introduced up at the beginning of a session known as "Be the App Retailer, not the App" , at Inman Join New York on Thursday. And he had an unsurprising opinion about them, given his clientele.
"These writers don't know what they're speaking about," Uher instructed convention attendees.
To forestall these headlines from taking place, Uher urged the brokers to "be the App Retailer, not the app".
For extra recommendation from Uher, watch the video above or learn the unique article right here.
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