New on the Stage: The House Curated by CASESTUDY STUDIO

CASESTUDY STUDIO deserves a second within the highlight. Noticed at IDS Vancouver final month, this newly launched multidisciplinary design studio has delivered to life The House, a conceptual re-enactment of a Danish house. Presenting manufacturers which have formed the panorama of Scandinavian design – Menu, Bang & Olufsen, Reform, Please Wait To Be Sitting and Tekla – the house was impressed by the historic Danish structure. Focusing extra notably on the 20th century Nordic structure, characterised by perform, minimalism and stability with nature, The House affords conventional spatial components akin to comfortable and translucent material arcades.

Photograph: Jon McMorran

After working for various design corporations (from the within) for a few years, Islam and Lee got here to some extent the place their very own inventive route was the one they wished to observe and deal with. Pushed by their shared ardour for journey, their love of house design and the invention that the retail enterprise focuses on experiences somewhat than the moment act of shopping for and promoting, the duo kicked off CASESTUDY STUDIO .

Photograph: Jon McMorran

"Our want is to present manufacturers the chance to immerse the general public of their story," says Islam. "With the suitable method, retail areas, whether or not everlasting or not, stay one of the crucial highly effective platforms for model activation, particularly these concentrating on new generations. With a deal with analysis into the altering panorama of retail and materiality exploration, designers are creating house experiences to assist manufacturers deliver new methods of purchasing to life.

Photograph: Jon McMorran

Photograph: Jon McMorran

Photograph: Jon McMorran

Photograph: Once they discover us

Photograph: Once they discover us

Photograph: Once they discover us

Photograph: Once they discover us

Photograph: Once they discover us

Photograph: Once they discover us

Photograph: Once they discover us

Their newest venture, a hybrid pop-up house for Menu in an house in downtown Vancouver, is open by appointment till January 2020.

Related posts