Trulia unveils main redesign and brand

Trulia, a member of the Zillow model group, goals to develop into your pleasant neighborhood search portal.

The corporate has launched a brand new web site design and a brand new model identification that clearly highlights its position as a information not just for the properties, but additionally for the group wherein these properties are positioned.

The previous Trulia web site and cellular is gone, with its thick inexperienced trim, its white block textual content and its pin brand. The brand new design conjures up inexperienced for blacks, grays, whites and turquoise, and the brand new brand is solely the title of the corporate in a customized font, which "in the end represents the beliefs and elements of the "Neighborhood" that we imagine to be genuine by nature. and human, "in line with the corporate.

Outdated Trulia app for Android smartphones.

"To really perceive what folks wanted of their seek for housing, we requested patrons and tenants throughout the nation what they have been searching for and what they have been searching for," mentioned Jessica Staley, director of design for the mark at Trulia, wherein she introduced the modifications on medium. "We discovered that individuals didn’t simply discuss kitchen and toilet finishes or open plans. They really began to explain what they favored within the desired neighborhood: the native ambiance, the landscapes, the folks or the group they needed to belong to. "

Trulia supplies data on native neighborhoods. | Picture credit score: Trulia

Staley defined that her crew's analysis had revealed a market hole for folks seeking to begin their on-line seek for housing: few particulars may give potential patrons an actual perception into what neighborhoods have to supply.

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"Ultimately, we discovered that the neighborhood is simply as essential, if no more so, than the home itself," Staley wrote. "Individuals are searching for greater than a home: they need an actual sense of place, an concept of ​​what their life would appear to be. we knew we would have liked to replace our model and product expertise to fulfill these wants. "

Trulia has launched new merchandise to offer a glimpse of neighborhood life. In 2018, the corporate launched three new instruments: native authorized protections, what residents and neighborhoods in Trulia say.

The brand new Trulia brand. | Picture credit score: Trulia

To enhance the brand new instruments, Trulia redesigned its web site and model to focus on this new deal with neighborhood identification. The corporate makes use of a brand new system of colourful icons consisting of three classes: 1.) housing 2.) landscapes and climate three.) locations and facilities, for example the completely different attributes supplied by a neighborhood.

The corporate additionally traveled to metropolitan areas to visually seize every neighborhood with customized images and movies.

"We perceive how tough the method of shopping for and renting a house is. All of us take into consideration discovering the fitting actual property agent, navigating by means of the mortgage course of and asking in case your supply shall be accepted. We hope this new evolution of the Trulia model will enable you to discover extra neighborhoods and make the method somewhat simpler, as you are actually extra knowledgeable than ever, "Staley mentioned.

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