NRT launches new automated advertising platform

NRT, the brokerage agency owned by Realogy, introduced on Wednesday that it has launched a brand new automated advertising platform designed to reinforce the credibility of brokers as native consultants and assist them to simply create advertising campaigns.

The brand new platform is named Prospect Sq. and, in line with an organization launch, will assist "Coldwell Banker's affiliated brokers broaden their buyer base and keep on the forefront of their considerations by delivering dynamic, useful digital content material. and enticing. Coldwell Banker brokers could have free entry to Prospect Sq..

Amongst different issues, the platform will enable brokers to create "fascinating" advertising campaigns, produce digital newsletters and entry digital brochures, which NRT describes as "highly effective" advertising instruments. The corporate believes that these instruments will assist brokers keep their hyperlinks with current and potential prospects.

Prospect Sq. additionally consists of numerous analytics options that enable brokers to compile and report on housing information. In keeping with NRT, such studies ought to "strengthen the place of brokers as native actual property consultants".

The brand new platform additionally automates the creation of those totally different advertising and reporting supplies, which ought to enable brokers to save lots of time and time.

"This device is designed to assist brokers develop their enterprise and generate extra income via a better stage of engagement with current and potential prospects," NRT mentioned in its launch.

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Prospect Sq. additionally features a program known as Purchasers for Life, designed to facilitate collaboration with potential prospects via occasions, raffles and different actions.

The launch of the platform comes just a few months after NRT mum or dad firm Realogy repeatedly careworn the significance of know-how at a rally in Las Vegas earlier this 12 months. Amongst different issues, the corporate introduced a Fb promoting device and a voice assistant throughout the occasion.

Prospect Sq. seems to be pursuing the corporate's curiosity in constructing high-tech instruments tailor-made for its brokers.

NRT started making Prospect Sq. out there earlier this 12 months and, in line with the corporate press launch, brokers used it to create greater than 2 million market studies within the first quarter of 2019. The system additionally distributed 1.2 million e-mails in April to purchasers for Life Program.

Kacie Ricker, vp of promoting for Coldwell Banker's advertising firm, The Studio, mentioned in an announcement Wednesday that the corporate "is already seeing a file dedication from prospects in messages despatched from Prospect Sq.."

And NRT President Ryan Gorman added that the brand new platform was designed with the participation of brokers to assist them steadiness work and private life.

"We provide automated studies and campaigns so brokers can" set and overlook ", ensuring they’re on the high of their sphere of affect," added Gorman.

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