In the event you've been to London just lately, you will have heard of AUTRONWorld, a singular digital gaming room situated in a reconverted railroad ark. The multi-sensory immersive idea of The Dream Company was designed by the London-based structure agency Pink Deer. It hosts 14 digital actuality rooms in addition to a craft beer and cocktail bar in addition to a poké delicacies of pan-pacific inspiration.
The principal architect, Lucas Che Tizard, is answerable for the decomposition of notion and the transition to a digital world by way of using mild as a result of the imaginative and prescient is the one one on the planet. one of many best senses to change. VoodooVision helped to realize this objective.
"We wished to create an immersive house appropriate for a wider inhabitants than these usually related to the stereotypical arcade of carpet video games of the 1980s. Conserving a minimal of house, lighting and comfortable tones had been mitigated, which has created a futuristic surroundings, "mentioned Lucas Che Tizard, founding director of Pink Deer.
Upon coming into the house, company embark on an progressive journey that begins with a jungle of neon lights that finally results in the primary room, a truncated panorama designed to interrupt your notion of actuality. Pink Deer has addressed the design of this house as an artwork gallery, searching for the inspiration of lighting artists, Dan Flavin and James Turrell, to interrupt the fact.
Every immersion room is a parallel universe of potentialities, together with customized cubicles (the one ones on the planet) which might be built-in with extra-sensory results that stimulate the warmth, wind, rumors and scent of the world. digital actuality expertise. From there, select from 16 experiences – from climbing Mount Everest to preventing in a zombie apocalypse and a lot extra.
Che Tizard provides, "At Otherworld, the bodily design has been deliberately minimized and made as minimal as potential to permit mild to be the primary factor of the inside. Through the use of degraded colours to interrupt down angles, angles and shapes, and by instantly illuminating them to intensify them, we turn into conscious of the consciousness of house. In some instances, that is very refined, like fainting on the vaulted and stern ceiling, just like the neon strips uncovered on the entrance of the bar. "
The craft beer and cocktail bar are in entrance of a small lounge and have been designed to kind the central level of the house. The bar receives the one direct neon lighting; all the opposite lights exit within the 265 m2 of rooms in East London.
Pictures from Mariell Lind Hansen.