Might marks a particular time for Homesnap Professional: the agent-only cell productiveness app is 5 years previous and Homesnap's footprint has surpassed a million. Which means that multiple million brokers throughout the nation have entry to Homesnap Professional as the first member benefiting from their MLS.
For a comparatively new product in a technology-laden market, a million brokers is a fairly large quantity. Right here's how we did it in simply 5 years.
We aligned with the trade
Homesnap has all the time been a product favorable to the trade. Since our launch as a home-based house search software in 2012, we’ve all the time despatched all client inquiries on to the itemizing dealer, at no cost, in accordance with the truthful posting guidelines. We now have by no means requested brokers or brokers to seem subsequent to their very own lists.
We imagine that customers interested by a house ought to be related to the one who is aware of essentially the most about this home and who has labored laborious to get the record.
Once we launched Homesnap Professional in 2014, we doubled our dedication to the trade by offering every agent with a free branding app to share with their prospects. Brokers can invite their prospects to hitch them in Homesnap, figuring out that they share a platform that gives the absolute best data – in actual fact, the identical data that they entry by way of their MLS – and that works with them and never in opposition to them.
We grew to become the general public dealer portal
In 2017, our unwavering dedication to the sector got here to fruition when Homesnap was chosen as the general public model of the Public Dealer Portal, a nationwide trade initiative aimed toward offering customers with a house search vacation spot containing correct and well timed MLS knowledge. actual time. and follows the rules of truthful publicity.
Right now, greater than 200 MLSs within the nation share their lists with Homesnap, a nationwide footprint that rapidly made Homesnap a vacation spot of selection for customers. This in depth footprint has additionally enabled multiple million actual property brokers to realize entry to Homesnap Professional. Brokers and MLS contributed to the expansion of this footprint by means of their belief in Homesnap and the alignment of Homesnap's values with these of the dealer's public portal.
The worth of over 1,000,000 free leads despatched to brokers and brokers on this footprint is large, providing an enormous profit to actual property professionals whose listings are featured on our web site and in our app. .
We give brokers the options they need
Homesnap Professional is 1,000,000 brokers as a result of they’ve the options that they need.
From the start, we designed Homesnap Professional to satisfy the wants of brokers and make their lives simpler and extra productive. Among the options that brokers say they like embody messaging constructed into the app with prospects and different brokers; property boundaries practicable on foot; a safety timer; search by college zone; Quick CMA; agent productiveness statistics; And the record continues.
We’re all the time in search of methods to make issues simpler for brokers. That's why Homesnap is one of the best agent productiveness instrument in software shops. We've additionally made it simpler for brokers to advertise themselves and their manufacturers by providing digital advertising and marketing merchandise corresponding to Fb Advertisements and Homesnap Professional + that give brokers a seamless technique to create and replace their Google My profiles. Enterprise. Consolidating all these options into one product simplifies agent life. And that brings them again to Homesnap Professional repeatedly.
We collaborated with the best folks
Lastly, we knew that to achieve a million brokers, we must work with different dependable trade companions with a major footprint. First, we’ve partnered with greater than 200 MLS throughout the nation, massive and small. We made it clear to MLS leaders and their board members, typically to key dealer executives, that we needed to work inside the trade to ship superior know-how to all of their subscribers and individuals.
We now have additionally built-in main MLS distributors corresponding to CoreLogic, Black Knight and DynaConnections to allow brokers to carry out key MLS capabilities from their telephones. As well as, different integrations with different software program suppliers are anticipated to be launched later this yr. We work with show companies corresponding to ShowingTime and CSS, so brokers can schedule exhibits immediately from Homesnap Professional. These key industrial integrations have made Homesnap versatile, adaptable and ubiquitous.
We’re extraordinarily proud to be a trusted associate of the trade and have been drastically rewarded for his or her help. Thanks for serving to us to take this unbelievable step.